Dzen at the Chess & Jazz festival
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Date:
27 July 2024 - 28 July 2024
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Location:
The Hermitage Garden
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Brand:
Dzen
Dzen at the Chess & Jazz festival
-
Date:
27 July 2024 - 28 July 2024
-
Location:
The Hermitage Garden
-
Brand:
Dzen
At the beloved annual Chess and Jazz Festival in Hermitage Garden, drawing thousands of guests including celebrities and intellectuals, Dzen crafted a unique, multifaceted presence. Our goal extended beyond mere brand integration; we aimed to offer guests full-fledged zones for relaxation, learning, and interaction, seamlessly woven into the festive atmosphere.
Our team executed a comprehensive range of tasks to bring these zones to life:
Lecture Hall and Coffee Shop Construction.
We designed and built comfortable, stylish spaces that became key attractions at the festival.
Speaker and Moderator Selection.
We carefully chose experts and opinion leaders whose lectures perfectly matched the festival audience's interests.
Branded Activation.
We developed and executed interactive mechanics, allowing guests to receive exclusive Dzen merchandise for their participation.
Creative Idea Development.
We generated unique concepts and informational materials for all Dzen zones.
Technical Support.
We ensured the flawless operation of all equipment and installations.
Full Event Concept Development.
We meticulously planned every detail of Dzen's integration to ensure an organic and impactful brand presence.
Central to our concept was the creation of a large, cozy gazebo, serving as a multifunctional Dzen hub. Here, guests could not only play chess but also listen to inspiring lectures from their favorite speakers, earn exclusive merchandise for participating in activities, unwind from the festival bustle, and enjoy great lounge music. This allowed Dzen to become a cherished spot, valuing both intellectual pursuits and comfortable social interaction.
