Dzen New Star Camp 24
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Date:
25 March 2024 - 31 March 2024
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Location:
Sochi, Russia
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Brand:
Dzen
Dzen New Star Camp 24
-
Date:
25 March 2024 - 31 March 2024
-
Location:
Sochi, Russia
-
Brand:
Dzen
At the exhilarating NEW STAR CAMP sports and music festival, the Dzen brand didn't just participate; it became a central, high-altitude experience. Our core mission was clear: to significantly boost brand awareness, cultivate deeper brand loyalty, and drive increased app downloads through an immersive on-mountain presence. We achieved this by creating the unique Dzen Snow Park at 1600 meters.
Our team executed a full spectrum of work to ensure Dzen's seamless and impactful integration into the festival:
Innovative Concept & Activation Mechanics.
We engineered a creative vision and developed a series of dynamic activation mechanics designed to captivate and engage festival-goers.
Snow Park & Brand Zone Construction.
We meticulously designed and built the expansive Dzen Snow Park. This included a vibrant merchandise shop, strategically placed photo opportunities for social sharing, a dedicated awards zone, and other interactive elements, all crafted to maximize brand visibility and interaction.
The 7-Day Dzen Challenge.
To deeply immerse guests, we launched a seven-day challenge. Participants were encouraged to engage with various Dzen platform themes, earning chances to win exciting prizes. This extended engagement fostered a strong connection between the audience and the Dzen brand.
Masterclasses with Leading Riders.
We organized exclusive masterclasses led by some of Russia's top professional riders. This offered attendees a unique opportunity to learn new skills and connect with experts, further associating Dzen with high-level sports culture.
Salut Shapes Collaboration.
Our strategic partnership with Salut Shapes resulted in a dedicated board testing zone. This allowed festival-goers to try out the latest equipment, enhancing their experience while reinforcing Dzen's presence within the snow sports community.
Through these meticulously planned and flawlessly executed initiatives, Dzen transcended traditional sponsorship. We created an integral, interactive, and unforgettable experience at NEW STAR CAMP, significantly elevating brand perception and achieving measurable results in awareness, loyalty, and app engagement.
