Dzen Veter Spring
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Date:
2024
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Location:
ZIL Cultural Center
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Brand:
Dzen
Dzen Veter Spring
-
Date:
2024
-
Location:
ZIL Cultural Center
-
Brand:
Dzen
At the Spring Veter Fest, the Dzen brand didn't just appear—it became a key element of the atmosphere, seamlessly integrating into the event space. Our goal was ambitious: not only to boost brand awareness, but also to deeply engage the audience, strengthen loyalty, and, naturally, encourage downloads of the Dzen app.
Our team handled the full cycle of work for a flawless brand integration:
Creative Concept and Identity Development.
We created unique visual and semantic content that distinguished Dzen from other festival participants.
Large-Scale Zone Construction.
We meticulously developed and executed the design and functionality of both the Dzen Lecture Hall at ZIL Cultural Center and the cozy Dzen × Surf Coffee® greenhouse cafe. Every detail was considered for maximum guest comfort and aesthetic pleasure.
Ideal Collaboration with Surf Coffee®.
We didn't just find a partner; we built a full-fledged strategic interaction. From initial contact to organizing all operational processes, we ensured a harmonious fusion of the two brands.
Interactive Bonus Mechanics.
To engage the audience, we developed a simple yet effective mechanic: guests could receive free coffee in a branded reusable Dzen × Spring Veter Fest cup by completing a target action (e.g., downloading the Dzen app). This not only boosted loyalty but also created a lasting association of the brand with care and enjoyment.
We transformed a typical brand presence at a festival into a cohesive, memorable event that left a lasting impression on guests and affirmed Dzen's status as a modern, client-oriented content leader.
