Lexus DPL NX test drive
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Date:
23 January 2022 - 30 January 2022
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Location:
Rostov-on-Don
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Brand:
Lexus
Lexus DPL NX test drive
-
Date:
23 January 2022 - 30 January 2022
-
Location:
Rostov-on-Don
-
Brand:
Lexus
The route offered to the bloggers and journalists who took part in the test drive was an authentic chess match. Each route point was inspired by a chess technique, a position, or a stage in a chess match.
Besides, throughout the project, we followed one of the guiding principles of the Japanese "hospitality philosophy" which goes: standards above all. Its spirit was reflected in the test drive itself and also in the guest´s welcoming procedures.
