Yandex Food - Branding of food malls
-
Date:
24 June 2024 - 25 June 2024
-
Location:
Moscow, Saint Petersburg
-
Brand:
Yandex Food
Yandex Food - Branding of food malls
-
Date:
24 June 2024 - 25 June 2024
-
Location:
Moscow, Saint Petersburg
-
Brand:
Yandex Food
We executed a large-scale integration of the Yandex Eats service into key food malls across Moscow. Our goal was to create a unified creative framework for the brand's presence, ensuring its visibility and audience engagement in the capital's iconic gastronomic spaces, such as Depo, Depo. Three Vokzala, and Tsentralny Rynok.
Our project encompassed a full cycle of work, guaranteeing a deep and effective presence for Yandex Eats:
Creative Concept and Design Development.
We crafted a unique visual style and overarching concept that harmoniously integrated into the dynamic atmosphere of the food malls, drawing attention to the brand.
Structure Production and Installation.
We handled the complete cycle of work for creating and installing all necessary structures to brand the food mall surfaces, ensuring a high-quality and prominent presence.
Technical Drawings and Documentation.
We developed all required technical documentation, guaranteeing the precision and safety of installation work.
Activity Development and Implementation.
We conceived and launched interactive mechanics that engaged food mall visitors and stimulated their interaction with the Yandex Eats brand.
Branded Product Production.
We created a variety of promotional materials and souvenirs that boosted brand recognition and loyalty.
Zone Maintenance Throughout the Period.
Our team provided continuous support and maintenance for all branded zones throughout the project, from June 2023 to March 2024, ensuring their immaculate condition and functionality.
Thanks to this work, Yandex Eats didn't just appear in Moscow's food malls; it became an organic and noticeable part of them, demonstrating its commitment to gastronomic experiences and convenience for millions of visitors.
