Yandex Food x Moscow Marathon 2024
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Date:
12 October 2024 - 13 October 2024
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Location:
Лужники
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Brand:
Yandex Food
Yandex Food x Moscow Marathon 2024
-
Date:
12 October 2024 - 13 October 2024
-
Location:
Лужники
-
Brand:
Yandex Food
The Moscow Marathon, the country's largest race, attracts not only a huge number of athletes but also many major brands that offer something special for participants and guests. But Yandex Eats truly understands that every marathon runner dreams of a cheat meal, and we offered them a chance to refuel without hiding their true guilty pleasures.
Here's what we did:
Creative Concept and Identity Development: We created the project's unique concept and visual identity.
Stand Construction.
We built a 100 sq. m stand with interior decor, making it one of the largest and most vibrant at the Moscow Marathon.
Interactive Gam.
We developed and implemented a virtual race game.
Merchandise Production.
We designed and produced exclusive merchandise.
Our core idea was simple.
give everyone the chance to participate in a virtual race, snap a photo, share it on social media, and receive a gift of exclusive merchandise and a burger from our partners, #Fарш. This approach ensured Yandex Eats was a memorable highlight of the event.
